Have You ever noticed a drop in website traffic and customer engagement, although your game is good? While several factors could contribute to this decline, have you considered the speed of your website?
A slow-loading website can be a significant turnoff for customers, leading to frustration and a revenue loss for your business. But don’t worry; there are solutions to this problem. This article will explain why website speed is crucial for online casinos and how to optimize your casino website with page speed insight to provide a seamless user experience.
Google’s PageSpeed Insights (PSI) analyzes a page’s performance across desktop and mobile platforms. It also gives suggestions for how to improve it.
Page Speed: Why Is It Important?
As many players use online gaming websites at once, they typically have a lot of traffic on their systems. Websites may have lagged, causing the development of methods to increase loading times.
When you create a website like Evolution Gaming’s website, Evolution.com, the goal is to influence visitors to interact with content. It should make purchases, use your application, and form positive opinions of your brand. Page speed influences users’ perceptions of a website. Thus, if it loads slowly, visitors will leave before it has finished working. You’ve already lost 45% of your visitors in just 3 seconds.
Even a delay of 500 milliseconds in page performance has a terrible impact on users’ perceptions of a website or brand. Your page speed could jeopardize your objectives and ultimately result in lower sales.
Page Speed Insight
Google PageSpeed Insights is a tool for evaluating the performance of websites.
We insert the URL of casino websites like Evolution.com and check their page speed insight. The tool gives us core web vitals assessment. With the help of this data, we can see in which area we need to improve to gain better website speed.
In addition, Google gives an overall website score of 100 based on several algorithms. You can find performance, accessibility, best practices, and SEO analysis of your website.
You’ll also notice several metrics from Google along with this outcome on how to enhance your performance and your PageSpeed Insights score.
We can see the website performance metrics opportunity and diagnostics to improve our speed and performance score.
You can do another assessment similar to performance and receive suggestions for accessibility, best practices, and search engine optimization (SEO).
7 Ways To Increase the PageSpeed of casino site
There are many suggestions to improve your page speed insight score. We suggest those necessary suggestions to increase your casino website speed.
1. Dedicated Server
This type of hosting is the most expensive. While choosing fast hosting, you must be prepared to pay a premium price. Although owning a physical server is possible, doing so will incur server rent and management costs.
Leasing specialized resources from companies that offer public cloud services, such as Google or Amazon Web Services, is an additional option. Because you have total control and access to all resources when using a dedicated server, loading times are quick. The online casinos with the fastest payouts frequently use the best payment processors and a dedicated server.
2. Using Content Delivery Networks
A content delivery network, or CDN, is a collection of web servers distributing web content to users. When a website is hosted on a single server and directs requests from other users to that server, the time to process all requests increases.
This also implies that users further away from the server may have longer loading times. Requests from far-away users are forwarded to servers close to them, which is where CDN comes in handy. This implies the website will function faster because the content is transmitted more swiftly. Although expensive to employ, this technique is efficient in reducing load time.
Most casino users are from different locations, so we recommend you use CDN services to speed up your website.
3. Reducing the size of the images on your website
Image size issues are way too common. The casino website needs to have interesting visuals and photos that players may browse to improve their gaming experience. These pictures add to the slowness of your website because they are extensive files.
Compressing your photographs to the highest quality requirements takes time, but programmes like Kraken, ImageOptim, and JpegMin can help. Using HTML-responsive pictures, which change image size depending on display specifications, may also be a smart option. You can also optimize the image before uploading.
4. Manage the Third Party Integration or plugins.
Any online gaming website must have third-party services online casino sites like Evolution.com or Pragmatic Play. You must install some plugins for CMS sites like WordPress or Wix. Sadly, the integration or installed plugins require resources to function, and as a result, they make additional resource requests, which slows down the website’s speed.
Third-party integration and plugins are updated from time to time. You must regularly check for and remove any plugins that aren’t being used because of this. Also, you want to look at any plugins that load a few scripts, styles, and database queries. For the website to function correctly, keep your plugins updated. But, you need to control its optimization.
5. Reduce JavaScript and CSS file sizes.
By retrieving website files from websites that employ CSS and JavaScript, gamers send a lot of HTTP requests. The issue with this is that because each request is handled separately, your website will load more slowly.
To reduce file size, combine JavaScript and CSS scripts into a single file. This ultimately results in fewer HTTP requests overall, which increases website speed. The size of CSS and JavaScript files can be decreased using programs like the Script Minifier, WillPeavy, and Grunt.
6. Implement Web Page Caching
Caching is keeping the most recent version of your website on the hosting server to prevent repetitive data requests from web pages. Simultaneous website access by gamers of online games slows page loading times and clogs servers.
Caching shows older versions of your website until they are refreshed. The gamer may become bored and maybe give up playing on your website if the loading times are too slow. Use the strategies we’ve covered to ensure the website loads quickly.
7. Mobile Optimization
Most players/bettors are using mobile devices to play or bet. It is important to create mobile-friendly fast sites or applications for them. You can optimize your code according to your mobile screen. If you are using WordPress, you must choose a responsive theme for mobile.
PageSpeed Insights API
You can use PSI without an API key for casual usage. But, We recommend registering for a PSI API key if you want to make many requests per second. The daily limit for API keys is 25,000 inquiries or 400 queries per 100 seconds. This will help you to get bulk PageSpeed insight reports for your web pages.
Conclusion
Every casino website owner understands the value of player recruitment and retention. If the website is not fast enough, you might not give your gamers the best user experience. Quicker pages are more efficient and offer a superior on-page user experience. You can easily implement those page speed insight suggestions and speed up your website.
